Your Partner in Change and Organizational Growth

“Unlocking value one process and person at a time.”

Janette Gleyzer
Founder of GEM Advisory

MBA in Finance, Six Sigma Black Belt, and Prosci® Change Practitioner.

About Me

As the founder of GEM Advisory, I leverage my twenty years of hands-on experience in building successful business practices by optimizing resources and navigating change.

My expertise is rooted in developing best-in-class business practices that help small, midsize and large companies scale, reduce costs, boost efficiency, and adapt to evolving market, technologic and customer dynamics. Unlike traditional consultants, my approach entails becoming an internal strategic partner, immersing myself in each client's unique culture and challenges.

What sets me apart is my experience as both project manager and change agent, adeptly bridging strategy with execution. This ensures laser focus on pragmatic solutions prioritizing feasibility, milestone achievement, and long-term resilience.

I invite you to explore my areas of expertise and services to learn how I can support your organization and employees to thrive amidst constant evolution, mindfully.

To learn more, visit my LinkedIn Profile.

Expertise that Delivers Results

GTM Strategy & Operations

    • Maturing: Startups ready to move beyond founder-led sales

    • Scaling: Growth-stage companies needing repeatable GTM processes

    • Established: Enterprises expanding markets or launching new offerings

    • Faster revenue ramp and market entry

    • Repeatable, data-driven GTM motions

    • Stronger alignment across marketing, sales, and customer success

    • Improved forecast accuracy and growth predictability

    • Maturity Assessment & Roadmap

    • ICP & Messaging Frameworks

    • Sales & Marketing Playbooks

    • RevOps Cadence & Dashboards

    • Launch & Expansion Plans

Design and run a repeatable go-to-market engine, tailored to your maturity to launch, pivot, or scale

Process Design & Optimization

    • Maturing: Organizations needing core processes stabilized and mapped

    • Scaling: Companies standardizing workflows and reducing bottlenecks

    • Established: Enterprises optimizing for efficiency, governance, and scale

    • Shorter cycle times

    • Lower cost-to-serve

    • Clearer roles & metrics

    • Process Maps & KPI Baseline

    • Future-State Blueprints

    • RACI & Workflow Standards

    • Implementation Roadmap

    • Continuous Improvement Plan

Redesign how work gets done to reduce cost, cycle time, and risk, then lock in continuous improvement

Change Management

    • Maturing: Teams navigating their first formal change effort

    • Scaling: Organizations rolling out cross-team initiatives quickly

    • Established: Enterprises managing portfolios of complex transformations

    • Higher adoption rates

    • Reduced resistance & rework

    • Leaders equipped to coach change

    • Sustained performance post-go-live

    • Sponsor & Leader Plans

    • Communication & Training Playbook

    • Adoption Dashboard

    • Readiness & Risk Assessment

    • Sustainment Toolkit

Equip sponsors, people leaders and frontline teams to adopt and sustain new ways of working

My Success Stories

  • Transforming Procurement for Non-Profit Efficiency

  • Building a Customer-Centric Experience in Fintech

  • Empowering Growth with Advanced Marketing Technology

  • Driving Demand Generation Through a Growth CoE

  • Building a Foundation for Accurate Insights

  • Precision Marketing Through Smart Architecture

  • Harmonizing Growth Through Integration

  • Empowering Support Teams for Success

My Perspectives

  • The Change Imperative: What Nonprofits Can Learn from For-Profits (and Vice Versa)

  • The Change Equation:
    Emotional Intelligence + Operational Savvy

  • Bridging Business Analysis and Change Management: A Pathway to Success

  • Navigating Cultural
    Complexities in Global
    Change Management

  • Framing the Future:
    The Power of Design Thinking for Business Longevity

  • Why Ask Why?
    The Root Cause in Successful Change Initiatives

  • Driving Organizational Change:
    A People-Centered
    Paradigm

  • Value Creation Through Customer Success
    Delivery

  • To Niche or Not to Niche?
    A Strategic Marker for
    Founders

  • Why a Financial Framework Is Crucial for Tech Founders in their Go-to-Market Journey

  • Navigating the Evaluation Landscape: Essentials for Tech Founders Pitching New Products

  • Why Partnering with Customers is Crucial for Early-Stage Technical Founders

Meet a few of my trusted peers who I occasionally seek out for advice and insights. We share ideas and best practices that elevate support for our individual clients.

Mike has 25+ years of experience in digital transformation across diverse sectors. He specializes in supply chain, BPO strategy and optimizing business operations.

Joanne, known as a “zigzag” solutionist, is a seasoned senior marketing officer and international stage setter, and celebrated for her versatile problem-solving skills.

Bob has 20+ years of experience in management consulting, leading complex transformation projects focused on operational excellence.

With 20+ years as a freelance Web developer, Adam partnered with and advised Fortune 500s and entertainment personalities on design/UX processes.

Contact Me

Drop me a line and learn more about my services!